A logo concept for a wellness bar specializing in health smoothies and juices crafted from non-artificial ingredients. By focusing on the fusion of natural ingredients and superfoods to maximize energy levels, Boost Blend aims to establish itself as a go-to destination for health-conscious consumers seeking flavorful and nutritious options.
Duration 2 weeks
Role Visual Designer
Tools Illustrator, Photoshop
Specifications Symbol mark, wordmark
CONCEPT
The concept embodies the brand's commitment to simplicity, vitality, and deliciousness. Drawing inspiration from the perfect blend of natural ingredients and superfoods, the design harmoniously integrates complementary colors to evoke a flavorsome aesthetic. At the heart of the symbol mark lies a clever fusion of the letter "B" (representing the brand name's double leading letters) and a juice silhouette, forming a distinctive B-shaped smoothie motif. This integration not only reinforces brand recognition but also conveys the essence of Boost Blend's offerings. The strategic use of color gradients enhances visual appeal, creating a smooth contrast reminiscent of the delightful and fruity nature of the smoothies and juices served at the wellness bar.
Icons
Color & Type
FINAL
Patterns
Design In Use
AWARDS
2021 UDA International Student Design Competition - Gold
