Vida Nueva presents a rebranded identity for Iglesia Congregacional Vida Nueva. A constituent of the Congregational Holiness Church organization, their objective was to contemporize their visual representation and streamline their name for distinctive recognition within the church branches. Through our efforts, we successfully crafted a pristine, sharp symbol that embodies the concepts of rejuvenation, progress, communal unity, and simultaneously pays homage to and enriches the organization's foundational heritage.
Duration 2 weeks
Role Research, Visual Designer
Tools Illustrator, Photoshop
Specifications Visual Rebrand, Social Media Assets, Wall Decal
CLIENT BRIEF
In our initial consultation with the organization's pastoral leaders, they emphasized the importance of harmonizing their rebrand with their overarching vision. They expressed a strong preference for a symbol that would stray from the common religious motifs of a cross or dove. Their goal was to accentuate growth through a contemporary logo that strikes a balance between modernity and a respectful nod to their history. It was crucial to avoid excessive color and ornate scripts to maintain authenticity.
Previous Identity
RESEARCH & IDEATION
Starting with ideas about growth, the leaders leaned towards symbols like trees or leaves. Exploring inspiration on Pinterest, the aim was to create a design that's simple yet impressive. Among the digital concepts, the leaf symbol resonated more for its sleek modern look. Trees felt a bit too complex, so we focused on refining leaf designs until we settled on one.
For the color scheme, they wanted cool, natural shades. In our second meeting, we researched color palettes together and ended up choosing earthy greens as the main colors, with subtle highlights. To match this, we selected a typeface that's a mix of classic and modern – a mix of serif and sans-serif. They already had a preference for Century Gothic, so we integrated it into the chosen symbol mark.
FINAL DESIGN
SOCIAL PLATFORMS
DELIVERABLES
REFLECTION
Embarking on my first freelance project marked a significant learning journey. This experience was instrumental in honing my communication skills, guiding me towards devising an effective onboarding script that facilitated a deeper understanding of the organization and future businesses/products. It brought know-how of utilizing design to convey purpose and a message. The project's tight timeline prompted a leap in my time management abilities, enabling me to meet deadlines efficiently. Furthermore, the engagement provided a platform for implementing an agile design methodology, enabling me to systematically achieve project milestones within the stipulated timeframe.
