A vibrant and dynamic design concept inspired by the iconic Super Mario Bros. franchise, reimagined through the lens of collegiate spirit and varsity culture. Drawing upon classic elements from the beloved game series to celebrate its upcoming 40th Anniversary (Summer 2025), this project showcases a retro, varsity style and color palette with a modern twist.
Duration 2 weeks
Role Visual Designer
Tools Illustrator, Photoshop
Specifications Style Guide
MOODBOARD
VISUAL DESIGN
Sketches
Color & Type
Badges
Imagery & Iconography
Patterns
Design in Use
